Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and engage with customers. It involves various strategies and tactics to reach and attract the target audience, increase brand awareness, drive website traffic, generate leads, and ultimately convert them into customers. Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and analytics. It allows businesses to leverage the power of the internet and technology to connect with their audience, build relationships, and achieve their marketing goals.
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